Who Should Participate in Experiments?
Ideally, real users should be involved. If direct access isn’t possible, find participants matching the product’s personas, including colleagues not involved in delivery.
Metaphor
Choosing experiment participants without considering your target users is like testing a new running shoe on people who never run. You’ll get feedback, but it won’t reflect the needs or realities of the people you’re actually designing for.
That’s why real users—or close matches to your personas—should be in your experiments, ensuring insights are relevant and decisions are grounded in actual use.
Works Consulted
- Why Experiment | Scrum.org | Accessed 12 Apr. 2025.
Connections
follows:: Understand Users Before Experimenting