How Often Should the Product Goal Canvas Be Reviewed?

After the initial version is created, the Product Goal Canvas should be regularly inspected and adapted for as long as the team works toward that Product Goal. This practice ensures responsiveness to change and alignment with evolving needs.

Metaphor

Reviewing the Product Goal Canvas is like checking a weather app before a long road trip. Conditions shift, and the earlier forecast may no longer match what’s ahead.

By regularly inspecting and adapting, the team stays prepared and aligned with reality instead of driving on yesterday’s assumptions.

Reviewing the Product Goal as part of the Sprint Review helps keep it fresh and guards against the antipattern of letting it stagnate.

Works Consulted

In addition to any sources cited above, the following works informed my thinking:(1)

1.
Wolpers S. Your Unfit Product Goal and the Product Goal Canvas — Making Your Scrum Work (28) [Internet]. 2022 [cited 2025 Sep 4]. Available from: https://www.scrum.org/resources/blog/your-unfit-product-goal-and-product-goal-canvas-making-your-scrum-work-28